Lead generation systems for trade businesses
One system for every enquiry, every quote, every job.
Steel Funnel builds the website, the ads and the follow-up system that catches every enquiry — and keeps chasing it while you're on the tools.
No pitch. We'll tell you where you're losing jobs.
Working with home services and trades across Australia
Six leaks, and every trade business has all of them
You already do good work. That was never the problem.
The phone rings while you're in a trench
It goes to voicemail. They ring the next name on the list and never ring back.
Quotes go out and vanish
A big chunk of quoted work is lost to nothing but silence.
There's no list
Every customer you've ever served is a name in your phone, not something you can market to.
Your website is a business card
It says you exist. It doesn't capture, qualify or book anything.
You're invisible on Google
Outside your own business name. Meanwhile your competitors' ads are running and yours aren't.
You can't tell what's working
So you won't spend confidently on marketing, and the guesswork continues.
One system, built once
Not a website. Not an ad campaign. The whole machine — and the parts that make you money are the unglamorous ones.
- 01
Every enquiry captured
Forms, calls, Facebook, web chat. Nothing lands in a place you'll forget to check.
- 02
Answered in under 60 seconds
Automatically, day or night, whether you're free or halfway up a ladder.
- 03
Followed up for weeks
The quote chase that you'd never get around to, running by itself.
- 04
Every job on one board
On your phone. Slide the card as the job moves. Most of them move themselves.
- 05
Then we turn the traffic on
Meta ads and local SEO, only once the thing that catches it is proven to work.
What we do
Eleven services. Most businesses need four or five of them.
Websites & Conversion Funnels
A site built to produce enquiries, not to exist.
Read more →02Lead Capture & Qualification
Every enquiry captured, scored and sorted before you pick up the phone.
Read more →03CRM & Job Board
One place where every lead, quote, job and customer lives.
Read more →04Automation & Follow-Up
The part that actually makes the money.
Read more →05Meta Ads — Facebook & Instagram
Paid demand, switched on only once the system behind it works.
Read more →06Local SEO & Google Business Profile
Being the name that comes up when someone types 'near me'.
Read more →07AI Receptionist — Chat & Voice
The phone gets answered even when nobody can answer it.
Read more →08Reviews & Reputation
Turning finished jobs into the thing that wins the next one.
Read more →09Database Reactivation
The fastest money in the building: mining what you already have.
Read more →10Quoting, Invoicing & Payments
Wiring the money side into the same system as the leads.
Read more →11Photo & Video Content
Real work, filmed properly. The biggest lever on trade ad performance.
Read more →Why us
We build the catcher before the tap
Ad spend comes last
Most agencies sell you ads with nowhere for the lead to land. Ad spend into a broken system is money set on fire.
We do the local research nobody does
The best campaign angle is almost never in the marketing playbook. It's in your council's firebreak notice, your season, the deadline nobody markets against.
You own everything
Your domain, your Facebook page, your ad account, your customer data. In your name, with us as a partner. Easy to hire, honest to leave.
We write in your voice
Copy built from how you actually talk, recorded and reused. When five competitors sound identical, sounding like a real person is the whole edge.
Three ways in
Every build is priced per business. These are the shapes they take.
Starter
SOLE OPERATOR WITH NO SYSTEM AT ALL
The fastest route from nothing to a working lead machine.
- ◆Website or high-converting funnel
- ◆Lead capture and qualification
- ◆CRM and job board on your phone
- ◆Instant reply and missed-call textback
- ◆Automated review requests
- ◆Full setup and training
Growth
ESTABLISHED OPERATOR READY TO SPEND ON DEMAND
The one most businesses should be on.
- ◆Everything in Starter
- ◆Full website plus campaign funnels
- ◆Meta ads setup and management
- ◆Conversion tracking that actually works
- ◆Google Business Profile optimisation
- ◆A reactivation campaign at launch
- ◆Monthly reporting on booked jobs
Full System
BUSINESSES WITH A CREW AND CAPACITY TO FILL
For growth beyond one town.
- ◆Everything in Growth
- ◆AI receptionist, chat and voice
- ◆Ongoing local SEO program
- ◆Quoting, invoicing and payments
- ◆Quarterly content production
- ◆Priority support and strategy calls
Fifteen minutes. No pitch.
Tell us how many enquiries went to voicemail last week and we'll tell you what that's costing you. If we're not the right fit we'll say so.