Steel Funnel System
Job site photo and video content for trade businesses
Show your actual crew, machines, and finished projects.
Book a 15-minute system callThe reality for most tradies
The problem
Stock photos look fake and destroy trust. Polished agency ads look like corporate fluff that tradies and homeowners ignore.
The Steel Funnel build
Our fix
We guide you or film raw, high-impact job site video and project photography that proves your craftsmanship and builds immediate trust.
Quarterly site visit
Photo + video on the job
Your real crew, machines and finished projects
Short-form social edits
Cut for Meta, not for a boardroom
Meta ad creative
Website galleries
Crew + fleet reels
What's included in this build
Engineered specifically for Australian trade conditions and customer behaviour.
- 01Quarterly site visit shooting guidelines or production
- 02Before-and-after project transformations
- 03Short-form social video edits for Meta ads
- 04Equipment, fleet, and crew highlight reels
- 05Authentic Australian job site feel
Common questions
Do I need to be on camera?
No. Much of the strongest material is the work itself — before and after, the machines, the crew on site. We can film it, or guide you through shooting it yourself.
Why not just use stock photos?
Homeowners can tell. Real machines, a real crew and real finished jobs are what separate you from five competitors using the same library images.
What is the content actually used for?
Meta ad creative, the website and social. Short-form edits are cut specifically for ads.
How often does this happen?
Quarterly, either as a site visit or as shooting guidelines you work through yourself, so there is a steady supply rather than one shoot that ages out.
Want this in your business?
Book a 15-minute call. We'll map out how this fits into your current workflow without disrupting your team on-site.