Steel Funnel System
Local SEO and Google Business Profile for tradies
Dominate the Google Map Pack in your local trade area.
Book a 15-minute system callThe reality for most tradies
The problem
When a homeowner has an emergency or needs a major renovation quote, they search Google. If you're not top 3, you don't exist.
The Steel Funnel build
Our fix
We optimize your Google Business Profile, fix local citations, and build local trust signals to push you into the top local map positions.
Map pack — top 3
- 1Your businessProfile optimised, reviews flowing
- 2CompetitorIncomplete profile
- 3CompetitorFew recent reviews
What moves you up
- Google Business Profile optimised
- Local citations cleaned up
- Reviews on job completion
- Suburb keywords on your site
What's included in this build
Engineered specifically for Australian trade conditions and customer behaviour.
- 01Complete Google Business Profile optimization
- 02Local citation creation and cleanup
- 03Review collection engine integrated into job completion
- 04Targeted local suburb keywords on your site
- 05Monthly local visibility and call tracking report
Common questions
What is the Google Map Pack?
The block of three local businesses with a map that appears above the ordinary results when somebody searches for a service near them. On a phone it is usually the first thing people tap.
Is Google Business Profile more important than my website?
For local results the profile carries a large share of the weight — category, reviews, photos and consistent details all matter. The website supports it. Neither works as well on its own.
What are citations, and why do they need cleaning up?
Citations are listings of your business name, address and phone number on other sites and directories. When they disagree — an old address here, a different number there — it undermines confidence in which details are right. Cleanup makes them consistent.
How much do reviews affect local ranking?
Recent, steady reviews carry more weight than a pile collected years ago. That is why review collection is wired into job completion rather than left as an occasional favour to remember to ask for.
Want this in your business?
Book a 15-minute call. We'll map out how this fits into your current workflow without disrupting your team on-site.