Guides for trade businesses
Straight answers to the things that actually decide whether your phone rings. No theory, no filler.
Google Business Profile for tradies: the setup that actually gets calls
Eight of the top ten local ranking signals come from your Google Business Profile, not your website. Here's what to fill in and in what order.
Read →02How to get more Google reviews without the nagging
Most tradies do good work and have five reviews to show for it. The problem is almost never the work — it's when and how you ask.
Read →03Why tradies lose quotes, and how to stop it
Quotes rarely get rejected. They get ignored. That distinction changes what you should do about it.
Read →04Speed to lead: why the first reply wins
A homeowner with a problem contacts several tradies. The one who answers first is usually the one who gets the job — often before the others have seen the enquiry.
Read →05What a tradie website actually needs and what it doesn't
A website is not a brochure with a phone number on it. Here is the short list of what actually affects whether a visitor calls you.
Read →06Missed calls are costing you jobs. Here's the fix.
A missed call is not a message waiting for you. It is a customer already dialling the next number.
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